Stop the scroll - 1

Stop the scroll and start connecting - part 1

LinkedIn feel like it might as well be a portal to another dimension for all the effect posting about your business is having?

i.e. your impressions are terrible and no one’s reacting, let alone commenting so you can build a rapport?

It's because your opening line isn’t blowing anyone away.

People are skimming while scrolling, and the dynamite’s halfway down.

You need to unlearn something you may not be conscious of.

We're all taught: introduce - make your argument - conclude, and you’re following that model.

That’s for essays. You need to adapt your writing structure for place and purpose. 

People aren’t scrolling their social feed for polite introductions to click on and see if there’s something relevant to them at the bottom.

They’re skimming specifically for a reason to click ‘more…’. 

Your job is to open so hard, they stop and scroll back for that opening line that just hooked them.

A safe way to do this is to change your structure.

Write inside out.

Instead of introducing, building to a point, then following with a CTA. Start with your point. Write it like an excitable 1920s rookie reporter, explain it, loop back to it, CTA.

You have three lines before ‘more…’. Ideally, you want to get your point in the first one and use the next two to keep it rolling. 

Next time, pattern interrupt.

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