The missing link in your copy: client benefits

“Make it easy for the audience.”

That was Hitchcock, speaking about film, but if you want your clients to engage, make it easy for them to understand why engaging you benefits them.

Many people get as far as explaining what they do, their processes, and what qualifies them over the next person.

And completely fail to sell to their client how their business will be better off going forward.

Until you do that, all you’re doing is having an all-about-you party in your copy.

Your client wants it to be all about them.

Lead with client benefits

Think about your offer in terms of how it benefits your client. That doesn't mean in terms of the problem they have that you fix.

But what is the result for them of that problem being resolved?

You don’t manage email lists - you give busy business owners back valuable time to grow their business.
You don’t do marketing campaigns - you save founders from working for a marketer’s rate and free them up to do what founders do.
You don’t do healing trauma and closing a chapter - you do opening up horizons and starting a new story so fabulous, the past is just a prologue.

Paint a picture of what will happen after. Then talk to them about how you get them there.