COPYWRITING SERVICES

​Websites and social profiles

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Making sure you have the benefits-led declarative voiced copy that clearly tells them why they should say 'yes...'.

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Benefits-led copy: 

Emphasis on the benefits beyond the result or outcome.

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Declarative voiced copy:

Business voice. An assured tone that makes statements instead of offering explanations. Speaks as an equal.

 

Which is the opposite of how we get taught to write.

We get taught to emphasise explaining what we know and justifying our claims rather than speculating into the beyond.

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Which doesn't translate well to business copy. It leaves you explaining what you do and justifying why someone should pick you.

 

If you'd rather not sound like that, come this way...

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COPYWRITING - REWORK

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For when you’ve got copy that tells people what you do, but you’re not sure it’s doing it the right way.

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You supply the words; I supply the tone shift and tighten it right up.

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What we end up with is copy that sounds like you, reads like the business you are, and tells people clearly what the benefits are to them.

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COPYWRITING - DONE-FOR-YOU

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You give me the brief; I’ll give you back copy.

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• Got brand voice guidelines? Great, I’ll follow them.

• Haven’t/hadn’t considered it? I can help you develop them.

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If you're worrying about 'how' to sound, developing a brand voice helps. Have a think about how you speak about your business. The language and phrasing you use is your base. Start there.