ARTICLES:

If you’ve only ever heard of impostor syndrome, I envy you. But for my purposes here, humour me and imagine that you and the person other people speak to don’t seem to be the same person. They're just housed in the same body, and you’re permanently at risk of disappointing everyone when they find out. So you have to spend half your life trying to step up in your head to meet yourself where you seem to have accidentally found yourself in the real world. And the rest, talking y

Ok. It is done. I have survived. I have drunk the premixed can of vodka-diet-coke my youngest gifted me. I think everything is going to be ok. What am I waffling about? I hosted my first-ever Circle Networks group. I’m now running something called Next Step Circle online every other Monday. You'll never guess what its theme is. The premise is simple: we're great at talking about the big dream. We're clear on that. We're excited by that. The small steps that get us there? Not

Clear on your client avatar? You sure? Ok, answer me this: Are they ok with wearing odd socks? You probably don’t know the answer to that one, and you probably don’t think it matters. Guess again. It tells you something about their thinking type. And if you want to really communicate with your client, someone needs to have an idea of what that is and write to appeal to it. See, the sort of person who can’t wear odd socks does one of three things: Always buys the same socks T

...is making it easier than doing it themselves. I confirmed this last night when I came nanoseconds away from buying a new charge cable on Amazon rather than get out of bed and look in the cables pot. That’s right. I nearly spent money I didn’t need to spend to get something ‘next day’ that I already had. That is peak Amazon given that they actually sell convenience and near instant gratification, not products. I knew I likely had a short c-type charger in the cables pot, I