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How to write a LinkedIn profile

  • Writer: walkerbcky6
    walkerbcky6
  • Aug 13
  • 2 min read

Updated: Oct 6

Harry the mascot cat says, 'Who, what, how.'
Harry the mascot cat says, 'Who, what, how.'







Everyone starts somewhere. Usually with a blank page and no clue. So:


Writing a LinkedIn business profile: featuring Who, What, and How.


Your LinkedIn profile is your calling card and your signpost.


It’s not your qualifications, backstory, biography, sales pitch, service page, and 'oh, btw' skills list all rolled into one. You need to summarise the who, what and how of your business with clear next steps.


  1. WHO - your business. Yes, you probably are your business, but you’re writing as its representative, not yourself. ‘Who’ is your business?

  2. WHAT - problem your business fixes/solutions it offers

  3. HOW - you do that


e.g:


  1. Who - Green Apple - graphic design services

  2. What - Fix poor business image due to amateur presentation

  3. How - By designing professional logos and brand colour schemes


(I’m not a graphic designer, I'm tired, it shows)


That's the information you need in your profile. Same as your landing page. Let your ideal client know you've got what they want as soon as they find you.


Be quick about it:


The average online attention span is 8.25 seconds and dropping. After that, people tune out. Don't waste that time introducing yourself. Tell them everything they need to know about your services quickly and exit with a flourish.



Just for funsies: LI profile for the fake business above


Mirror, mirror on the wall, who has the best branding of them all?


The competition.


Green Apple knows what to do about that. Except we're less about trying to murder the competition and more about giving you a crisp business image.


Talk to us about your branding needs. We cover everything from logos to... try us.


Go on. Take a bite. At the least, we're refreshing.


Proof/pudding you say? Website and portfolio here <link>



That's brief. I'm playing around with what could be done there. You've got more room to lay out your business and offer. But try not to make people scroll. The more words there are, the harder it is to find the important ones.




 
 
 

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