How to kill a great offer

Harry the cat doesn't ask. He tells. Once

Asking.

It’s employee voice’s fault.

Employee voice reads like a cover letter. It’s supplicant voice. It explains. It justifies. It asks for its services to be considered.

It sounds underconfident.

A business tells you. It has an identity and a voice it speaks with to make an offer on equal terms. It lays out who, what and how. It has actionable next steps.

It sounds certain. Certain sells.

Reread your copy and see: does it offer your client help with a problem? Or ask if they’ll consider your services?

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