Fast copy wins clients

3 quick ways to cut your word count

You know that annoying person who ambles along like a duck in no hurry, getting in the way and slowing you down?

You don’t hang around behind them if you can cross the road, do you?

Same thing goes with your copy. If it gets in its own way or holds the reader up, they’ll get irritated, cross the road, and buy from the business that got them there faster.

3 easy ways to cut your word count:

- Copy/paste your text into Word. Search “and.” You’ll find where you’ve used duplicate and triplicate descriptions. Cut them down. Same goes with “or.”

- Search again for qualifier words like very, really, quite, extremely, incredibly. Swap them for one stronger word or stop exaggerating. “Very big” = “huge.” “Really good” = “great.” "Extremely catastrophic" = catastrophic is catastrophic. It doesn't get worse.

- Cut words the sentence doesn't need to make sense. "That" is a prime offender, “The service that you want” = “The service you want.” Search for it.

That should stop your copy waddling.