ARTICLES:

Stop the scroll and start connecting - part 1 LinkedIn feel like it might as well be a portal to another dimension for all the effect posting about your business is having? i.e. your impressions are terrible and no one’s reacting, let alone commenting so you can build a rapport? It's because your opening line isn’t blowing anyone away. People are skimming while scrolling, and the dynamite’s halfway down. You need to unlearn something you may not be conscious of. We're all tau

I'm assuming you've come across the self-appointed LinkedIn police and you're now worried about being personable without being too...

Ever heard it’s not the length, it’s what you do with it that counts? It’s true for your copy too. Length isn’t a performance indicator You can’t just wave it around and go, ‘Look how long it is, of course I’m great.’ And I say that as the self-appointed copy police because if I catch you doing that, I will come nick you. Every piece of writing has a purpose and a placement When we write for our business, our purpose is to tell and sell. And we’re doing it on platforms ge

Always do these 3 things and you won't go wrong. Forget your peers. They’re not who you’re writing to. They’re not. Not unless you’re selling peer-to-peer services. Yes, you want to look credible. And there’s a whole host of other ‘yous’ out there who could pick you apart. But largely, they don’t care about you and your business. They have their own to worry about. Write to your ideal client Directly to your ideal client. You’re not closing the door on business; you’re showi