ARTICLES:

Always do these 3 things and you won't go wrong. Forget your peers. They’re not who you’re writing to. They’re not. Not unless you’re selling peer-to-peer services. Yes, you want to look credible. And there’s a whole host of other ‘yous’ out there who could pick you apart. But largely, they don’t care about you and your business. They have their own to worry about. Write to your ideal client Directly to your ideal client. You’re not closing the door on business; you’re showi

You know that annoying person who ambles along like a duck in no hurry...

‘I am, I am, I am’ statements are empty. They don’t contain anything, so they don’t sell anything.

Harry the cat doesn't ask. He tells. Once Asking. It’s employee voice’s fault. Employee voice reads like a cover letter. It’s supplicant...