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Write a scroll-stopping opening line
Posting on LinkedIn feel like that thing you heard about duck quacks not echoing? i.e. you post and nothing happens while you watch what feels like everybody other than you getting engagement. It's your opening line It’s not arresting enough to stand out in the feed. Let alone give anyone a reason to stop scrolling and click ‘more…’ It could be the most insightful thought piece LinkedIn has ever seen. Without that line? It’ll get lost to a platform that caters to short atte
2 min read


Stop the scroll - 1
Stop the scroll and start connecting - part 1 LinkedIn feel like it might as well be a portal to another dimension for all the effect posting about your business is having? i.e. your impressions are terrible and no one’s reacting, let alone commenting so you can build a rapport? It's because your opening line isn’t blowing anyone away. People are skimming while scrolling, and the dynamite’s halfway down. You need to unlearn something you may not be conscious of. We're all tau
1 min read


How personable is too personable for LinkedIn?
I'm assuming you've come across the self-appointed LinkedIn police and you're now worried about being personable without being too...
1 min read


Effective business writing
Ever heard it’s not the length, it’s what you do with it that counts? It’s true for your copy too. Length isn’t a performance indicator...
2 min read
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