BRAND VOICE DEVELOPMENT

You’ve got your values statement, strategy, logo and brand colour palette sorted out.

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Hell, you’ve probably even made font choices for your website.

 

That’s great.

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Would anybody know it was your brand speaking without any of those?

Does your copy vibe with your ideal client as it leads them further down your funnel? Can they feel your brand values without the words for them being there?

 

Then you don’t have a brand voice

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Do you know who does have a strong brand voice? 

 

Wendy's. We all know about their Twitter/X feed.

There’s more to it than ‘Oh yeah, let’s try being funny.’ 

 

It’s part of their brand strategy. 

 

Everything about their voice, including vocabulary rules, has been designed to embody their brand.

 

It's defined, recognisable and consistent because it has brand voice guidelines.

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Guess what I’m about to say?

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You don’t have to be a big brand to have a big brand voice.

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You’ve just got to work it out properly. Your client avatar and brand values have a wider application than your offer and design choices.

 

I’m here to help you nail down your Brand Voice and develop your Brand Voice Manual. 

 

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I even roll it out across your website and socials if you want to take it a step further.