BRAND VOICE MANUAL

BRAND VOICE SUMMARY
Summary statement of what makes your communication recognisably you, beyond vague descriptors like “friendly”, “professional” or “approachable”.

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CLIENT PROFILE
Who they are, what they care about, what they need from you, what that means to them, and how to meet them where they’re at.

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HOW YOUR BRAND COMMUNICATES WITH THEM
Practical guidelines on language, sentence structure, rhythm, directness, terminology, examples, calls to action etc.

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YOUR BRAND'S TONE
How your voice adjusts depending on purpose, e.g. whether you're selling, explaining, assuring, challenging or asking someone to take action.

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NOT YOUR BRAND

Words, phrases, and habits that make your writing sound ‘not like’ you. Examples from similarly positioned businesses you want to distinguish yourself from.

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BRAND VOICE EXAMPLES SHOWING IT IN ACTION IN DIFFERENT FORUMS

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THE QUICK VERSION
A concise cheat sheet you can refer to whenever you write, brief someone else or hand your content to an AI.