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How do anglers fish? 3 quick copy writing tips to keep your reader...reading
Harry the mascot cat says 'fish now?' How do anglers fish and what does that matter to your writing? Very simple. They hook the fish once...
1 min read
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A quick tip to help your message survive the skim read
Harry the mascot cat says be quick, he has cat things to do. Did you know when you’re bored with your copy is a good time to reread it? ...
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Clarity with copy - keeping it brief - copywriting tips
‘…brevity is the soul of wit.’
It’s part of a Shakespeare line, though you could be forgiven for thinking it was the start of something interestingly nasty Oscar Wilde had to say.
1 min read
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Repetition, repetition, repetition
Repetition is an effective rhetoric device, in writing it's a distraction.
1 min read
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Writing for LinkedIn
Indecision freeze is real. Tell someone to write 'a poem' and they'll hesitate then, write falteringly. Tell them to write haiku and watch that pen fly.
2 min read
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More Confusing Words
You affect an effect.
That’s how I taught myself to remember it.
1 min read
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Talking sculptures - Compliment vs. Complement
That depends upon what you meant to say.
If you meant to say the exhibition was an incredible experience because the sculptures were saying nice things to the paintings, then compliment.
1 min read
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