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Clarity with copy - keeping it brief - copywriting tips
‘…brevity is the soul of wit.’
It’s part of a Shakespeare line, though you could be forgiven for thinking it was the start of something interestingly nasty Oscar Wilde had to say.
1 min read


Repetition, repetition, repetition
Repetition is an effective rhetoric device, in writing it's a distraction.
1 min read
How I came to be a freelancer
‘Frankly, I’d had enough of arguing with crackheads about whether I’d give them money on their broken phone.’ That’s both a direct quote...
2 min read


Writing for LinkedIn
Indecision freeze is real. Tell someone to write 'a poem' and they'll hesitate then, write falteringly. Tell them to write haiku and watch that pen fly.
2 min read
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