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Bet I finish first - copywriting for small businesses

The second hand is ticking and you need to flaunt your wares fast.

1 min read

Southend, home of the most dangerous public footpath in the UK.

Harry the mascot cat says he's not getting his paws wet. The Broomway (it was marked by brooms once; we’re not original), aka...

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Lichtenstein style black cat illustration

Clarity with copy - keeping it brief - copywriting tips

‘…brevity is the soul of wit.’ It’s part of a Shakespeare line, though you could be forgiven for thinking it was the start of something interestingly nasty Oscar Wilde had to say.

1 min read

white text on teal background: repetition is something one should embrace in one's rhetoric and avoid in one's writing

Repetition, repetition, repetition

Repetition is an effective rhetoric device, in writing it's a distraction.

1 min read