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COPYWRITING AND BRAND VOICE DEVELOPMENT
FOR STARTUPS AND FREELANCERS
STARTUP BUSINESS NOT... STARTING UP?
You’re probably not speaking like a business yet.
You learned how to pitch yourself to fit someone else’s remit, and you’re still doing it.
Nobody is looking to you as the specialist they need if you still sound like you’re asking for the job.
I turn that tone inside out.
And give your business a voice that holds its own when offering defined services with clear benefits directly to your ideal client in a way that makes them say 'yes...'.
Get clear on what you do for who and what it'll mean for them, and you make the decision to buy easy.
I can:
Rework your existing profile and website copy into that declarative tone
or
Help you develop and roll out your unique brand voice across your site and socials
SERVICES:
ABOUT BECKY EDITS
The key difference between business voice, and freelance or employee voice?
Selling outcomes and how much better your life is going to be after the fact.
Not what qualifies it to make the offer, and how meticulous its processes are.
It doesn’t need to. It knows what it's got. It knows who wants it. And it knows what they want from it.
Let’s put it like this.
Coca-Cola doesn’t bother telling you how good its product tastes. Or linger over its production systems and scale of operation to assure you it’s a quality product.
It goes straight for how good you’re going to feel when you consume it.
It sells you ‘That Coca-Cola feeling’.
Admittedly, that stems from the inclusion of cocaine in the original recipe, but that’s by-the-by.
Anyway, something to think about next time you write something.
Or you can give it to me to think about. I’m good at that sort of thing.
ABOUT BECKY
Hi, I’m Becky, and I write copy that moves faster than the strangely solo woman in the casino bar.
Joke not to your taste? My bad. This is my copy. It's on brand for me. I make your copy move like lightning and sound like you. How's that?
Which you need because apart from all the above, the average online attention span is 8.25 seconds and dropping. The first impression is made in 3. Might be all you get.
I get the who, what and how of your business across in 10 where it counts.
It’ll be brief, it’ll be tight, and it won't be boring.
It'll also be clear. Because clarity sells.
Now we’ve done that bit, I have 8 years writing and editing experience, credits on several works, including the translation of 'Relevant Zoonoses in Veterinary Medicine' from Lithuanian, flash fiction and poetry published in several places, my own really niche book, and a latent spoken word following that still thinks even after a year off circuit, I’ll be back doing it any day now.
Boring extras: Diploma Proofreading and Editing (CMP), BA (hons) Fine Art (SCC), and I studied very broadly with the Open University before that. Think I don’t know something about whatever you're up to? It's possible I do.