COPYWRITING AND BRAND VOICE DEVELOPMENT
Copy so slick it makes Michael Caine sound like Mr Bean
Franchising a business? Good, come this way...
I’m going to let you in on a couple of things:
1 - The voice that built a successful business and the voice that’ll roll out a successful franchise model are not the same. Selling a product or service to the end client or consumer is B2C copy.
Franchisees are not clients, and it’s not a product or service being sold to them.
They’re another business/business in the making, and you're selling them their future. That’s B2B copy, and it's not the same.
The ideal client and the ideal franchisee aren't likely to have the same profile. The franchisee profile is going to be far more restrictive. The copy needs to appeal to that narrowed profile and only that profile.
2 - If the brand’s identity is not to morph out of all recognition barring the logo, the rules for how the franchisee speaks on the brand’s behalf when marketing need establishing.
The easiest way to ensure consistency every time the brand speaks is to establish brand voice guidelines underpinning all the copy.
That way, the tone can shift to suit the audience and purpose while still being recognisable.
A defined foundational brand voice can adjust its tone to suit B2C, B2B, and whatever else you need it to do.
Guess who can help with that?
On the menu:
Brand voice development and rollout.
B2B copywriting
B2C copywriting
(For anything not on the menu, ask the chef)
Fancy a chat about how it works? Click here
Tasty little extra - I also happen to be a qualified proofreader and copyeditor. If you need nonfiction PROOFREADING AND COPYEDITING don't be shy about asking...
BRAND VOICE DEVELOPMENT
SERVICES
ABOUT BECKY
Hi, I’m Becky, and I write copy that moves faster than the strangely solo woman in the casino bar.
Joke not to your taste? My bad. This is my copy. It's on brand for me. I can make your copy move like lightning and sound like you. How's that?
Which you need, seeing as the average online attention span is 8.25 seconds and dropping, and that might be all you get.
I help you get the who, what, and how of your business across in 10 where it counts.
It’ll be authoritative, it’ll be tight, and it won't be boring.
It'll also be clear on the benefits, because people won't buy if they don't get what it really means for them.
Now we’ve done that bit. I have 9 years writing and editing experience, credits on several works, including the translation of 'Relevant Zoonoses in Veterinary Medicine' from Lithuanian, flash fiction and poetry published in several places, my own really niche book, and a latent spoken word following that still harbours hope nearly two years later.
Extras: Former pawnbroker who got to perv over ver' expensive watches and can identify 22ct gold from the sound it makes (ask me). Helped found a grassroots music and arts festival, founded artists' studios and music rehearsal space. Probably did some other stuff.
Boring extras:
Diploma Proofreading and Editing (CMP)
BA (Hons) Fine Art (SCC)
Studied broadly with the Open University before that, and I think I still have a certificate from the time I tried waterskiing in 1995.
Think I don’t know something about whatever you're up to? I probably do.
If not? I'm a quick study. I didn't know anything about zoonoses or microbiology before I worked on that text. I do now.