On the origin of Becky Edits:

Harry the mascot cat says, "Are you sitting comfortably..."

In the beginning,

there was a multifaceted saga of

“Fucked-If-I-Know”. Long, convoluted, complex. That somehow seemed to say... everything, while strangely saying… nothing.

Then, a disembodied voice, muttering powerful incantations such as: “What the fuck does that even MEAN?” accompanies staccato tapping, along with, “No, no, NO, yes… ooh cheeky, so… YES! AHHAHAHAHA! Damn, I’m good.”

And 95% of the text falls away to leave bright, shining, clear, The Message:

“Your website copy is long and boring. No one knows what you do or why YOU. Now, I shall gift you three words and one equation. Let these guide your typing fingers from now on.

Who. What. How.

Brevity = Clarity.”

And from then on, copy poured forth into the world, purposeful, well-crafted, brief...

It was a nice dream. I hit snooze for that one.