1 weird tip for quick copy - I actually mean that though

I once wrote copy that ran so fast it outpaced a cheetah.

I didn’t, I just felt like making an outrageous statement to catch your attention. I want to speak quickly on sounds and reading speed.

Short words and sentences are great but watch out for what sounds do to flow.

 F’instance, if you’re going to go with T and K word endings midline you might as well swerve your sentence straight into a brick wall. Those sounds are basically invisible punctuation. If you want a cheeky little break go for it, if you want it to roll find something else.

I’ll leave it there. You know about sounds I don’t need to spoon feed you. I’ll just tell you to think about how they’re working in your line.